— Kimberly 🤷🏾♀️ (@KimberlyWriter) March 23, 2019
Approximately 35 journalists and media-related professionals attended the interactive training designed to teach ways to best use Facebook and Instagram to connect with audiences, search and find content and build communities. The BABJ participants became so engaged that the workshop was extended into a third hour.
Speight’s training provided a deeper dive and comprehensive look into Facebook which is described as the world’s largest social networking site. It specifically focused on how journalists of all mediums can inform their communities, search, share and highlight their work using Facebook tools.
He showed BABJ members various storytelling formats using real life examples from journalists in the field. Speight demonstrated Facebook LIVE, 360 photos and instant articles. He walked the group through ways to use the tools while providing examples from journalists all over the world who are producing engaging content using these storytelling formats.
Spending Saturday afternoon at #SPJFacebook for Journalists training. Shout out to @BABJ_md for this free workshop and for inviting digital trainer Kerwin Speight (@kerwinsp8) to drop some social media and audience engagement knowledge on us. pic.twitter.com/vPWTPMQkDr
— Thalia Juarez (@_ThaliaJuarez) March 23, 2019
The #BABJFacebook event concluded with a tour of The Baltimore Sun’s new newsroom lead by the newspaper’s Managing Editor Sam Davis. This BABJ member has worked for The Sun approximately 40 years covering Baltimore news and sports.
— Maria Roberts (@RiaRob) March 23, 2019